ScentScape: Designing Your Signature Brand Fragrance

Transform Your Brand Identity Through Scent

ScentScape invites business owners to discover the powerful connection between fragrance and brand identity in this exclusive hands-on workshop.

The Experience

Immerse yourself in the art of fragrance creation as you craft your own signature brand candle under expert guidance. During this immersive session, you'll:

• Explore the Psychology of Scent – Understand how different aromas evoke specific emotions and memories that can enhance your brand experience
• Develop Your Brand's Olfactory Identity – Learn how to translate your brand values and personality into a distinctive fragrance
• Create Your Signature Candle – Blend premium fragrance oils and pour your own custom-scented candle to take home
• Master Brand Integration – Discover strategic ways to incorporate your signature scent into your business environment and marketing materials

Expert Guidance

This transformative experience is led by Alana a.k.a Ms, Candles, fragrance specialist and candle artisan, joined by Jessica Winston, brand strategist and marketing expert. Together, they'll guide you through both the creative and strategic aspects of scent branding.

Why Scent Matters for Your Business

Your visual brand tells only part of your story. Research shows that scent creates stronger emotional connections and memories than any other sense. By developing a signature fragrance, you create an immersive, multi-sensory brand experience that customers remember long after they've left your space.

Event Details

Date: May 20th 
Time: 6p
Location: The West Room Raleigh, 6405 Westgate, Ste. 121, Raleigh, NC
Investment: $120
What's Included: All materials to create your signature scent to include an array of candle vessels to choose from along with matching reed diffusers and room spray bottles to help you determine if layering your scents is best for your brand, FREE scent layering worksheet, hors d'oeuvres, wine, networking with fellow business owners, and a mini-branding and marketing workshop with Jessica Winston, a Branding/Marketing Strategist to assist with your understanding as to how adding scents to your marketing strategy evokes emotions that can translate into client retention.

Limited Availability

This intimate workshop is limited to ensure personalized attention. Reserve your spot today to give your brand the sensory dimension it deserves.

Questions? Contact us at alana@mindbodyandscents.com